A small city in northern Sweden is seeking to grow its population and is offering an enticing opportunity: get paid to live in what hopes to be the world’s most sustainable place. Skellefteå, located near the Arctic Circle, is at the forefront of a sustainability revolution, with investments worth around $100 billion focusing on renewable energy, electric technology, and sustainable manufacturing. However, despite these exciting developments, the city is struggling to attract residents. To address this, Skellefteå has launched targeted marketing campaigns to convince people from all over the world, particularly Europeans and Brits, to embrace a sustainable, sub-Arctic lifestyle. The response has been overwhelming, with thousands expressing interest. With thousands of new workers needed by 2030, Skellefteå is stepping up efforts to build a vibrant and diverse community.
Table of Contents
The sustainability revolution in northern Sweden
Introduction
Northern Sweden is undergoing a sustainability revolution, with the city of Skellefteå at the forefront of this movement. The city is embracing green technology and renewable energy, positioning itself as a hub for sustainable industries. However, to fully realize its potential, Skellefteå needs to attract new residents who can contribute to its growth. In this article, we will explore the efforts made by Skellefteå to attract population growth, the job opportunities available for non-Swedish speakers, and the unique activities and beauty of the region.
The need for population growth in Skellefteå
Skellefteå, located on the edge of the Arctic Circle, has faced a population decline in recent years. The brain drain has been a significant issue as residents moved to bigger cities in Sweden. However, with the rise of renewable energy companies in the region, the city needs to reverse this trend and attract new residents to support its sustainable initiatives. Skellefteå recognizes the importance of population growth in order to thrive economically and socially.
Campaigns to attract residents
To address the need for population growth, Skellefteå has launched targeted marketing campaigns to attract Europeans, particularly Brits, who are interested in a sustainable lifestyle. These campaigns have garnered significant interest, with at least 4,000 people expressing their desire to move to Skellefteå. The city has also reached out to potential applicants through webinars and other outreach efforts. The response has been overwhelming, indicating a growing interest in sustainable living and a desire to live in a place that prioritizes the environment.
Interest from Brits
SkellefteÃ¥’s campaign directed at Brits has received particular attention, with many people looking for a change of pace and a more sustainable community. The city’s focus on renewable energy and green technology aligns with the shifting global consciousness towards sustainability. The campaign has generated substantial interest, demonstrating the appeal of SkellefteÃ¥’s vision for a greener future.
Job opportunities for non-Swedish speakers
SkellefteÃ¥’s job market offers opportunities for non-Swedish speakers, making it an attractive option for individuals seeking a change in their career or lifestyle. Many available positions accommodate people who can communicate in English but not Swedish. This inclusivity opens up doors for international applicants, regardless of their language background. Having an EU passport may expedite the job search process, but SkellefteÃ¥ welcomes applicants from all over the world.
Outreach efforts to potential applicants
Skellefteå has taken proactive measures to engage with potential applicants and provide them with the information they need to make an informed decision about moving to the city. The organization has organized webinars where current UK residents can connect with other Brits living in Skellefteå and learn about their experiences. This outreach initiative has been crucial in addressing questions and concerns potential applicants may have. Skellefteå is committed to making the transition as smooth as possible for those who decide to relocate.
Welcoming a more international community
As SkellefteÃ¥’s population has grown in recent years, the city has become more international. This influx of diversity has enriched the community and created a vibrant atmosphere. Long-time residents have embraced the change and are eager to share their love for slow living and outdoor activities with new transplants. The city’s cultural fabric is evolving, with different languages now heard on cross-country ski tracks and in local establishments. SkellefteÃ¥ prides itself on being welcoming and inclusive, making it an ideal place for individuals seeking a sense of community and belonging.
Increase in population by 2030
SkellefteÃ¥’s goal is to increase its population by about 15,000 residents by 2030, representing a 20 percent increase from today’s population of approximately 75,000. This significant growth is necessary to support the burgeoning green tech revolution in the city and the job opportunities it presents. SkellefteÃ¥ is positioning itself as a leader in Europe’s green tech industry and aims to attract talent from various sectors to fulfill the demand.
Leading the green tech revolution in Europe
SkellefteÃ¥’s commitment to sustainability extends beyond attracting residents. The city has positioned itself as a leader in the green tech revolution in Europe. With investments worth approximately USD$100 billion at stake, SkellefteÃ¥ is poised to manufacture electric car batteries, produce sustainable steel, and power itself with renewable energy. The city’s efforts are not only benefitting its own residents but also contributing to a global shift towards environmentally-friendly solutions. SkellefteÃ¥’s achievements in green technology are garnering attention and recognition on an international scale.
Arctic beauty and unique activities in Skellefteå
SkellefteÃ¥ is surrounded by stunning Arctic beauty, offering residents and visitors breathtaking landscapes and unique outdoor activities. The region is known for its Northern Lights, which provide an awe-inspiring natural spectacle. Cross-country skiing under the Northern Lights is a popular activity, allowing people to immerse themselves in the beauty of the Arctic while staying physically active. SkellefteÃ¥ also boasts the world’s only aviation school for electric aircraft, showcasing its dedication to sustainable transportation. The city’s commitment to renewable energy and its embrace of nature make SkellefteÃ¥ an ideal destination for those seeking a sustainable and adventurous lifestyle.
Adventure.com’s commitment to sustainability
Adventure.com, as a digital travel magazine, recognizes the importance of sustainability in the travel industry. The publication is committed to reducing its carbon emissions and actively seeks ways to mitigate its environmental impact. Emissions generated by the movements of staff and contributors are carbon offset through the magazine’s parent company, Intrepid. Adventure.com welcomes feedback and suggestions from readers regarding its sustainability efforts and aims to continuously improve its practices.
Feedback and suggestions from readers
Adventure.com values feedback and suggestions from its readers. The publication acknowledges that there is room for improvement in its sustainability initiatives and is open to hearing from its audience. Reader input plays a vital role in guiding Adventure.com’s efforts to reduce its carbon footprint and promote responsible travel. The magazine can be contacted at hello@adventure.com, and the team commits to responding to inquiries within a week.
About the author
Kassondra Cloos is a travel journalist originally from Rhode Island, now residing in London. Her work focuses on slow travel, urban outdoor spaces, and human-powered adventure. Kassondra’s portfolio includes articles on kayaking across Scotland, dog sledding in Sweden, and road tripping around Mexico. Her contributions have been featured in reputable publications such as The Guardian, Backpacker, and Outside. Currently, Kassondra is section-hiking the 2,795-mile England Coast Path, documenting her experiences along the way.
Redefining ‘successful tourism’
The global tourism industry is undergoing a transformation, with countries redefining what constitutes “successful tourism.” This shift involves prioritizing sustainability and responsible travel practices over sheer visitor numbers. The focus is now on creating meaningful and positive experiences for both tourists and local communities. This shift reflects a growing consciousness towards the impacts of tourism on the environment and local cultures. Travelers are increasingly seeking destinations that align with their values and contribute to the well-being of both people and the planet.
Making sitting an extreme sport
Robby Silk is on a mission to make sitting an extreme sport. He believes that excessive sitting has a detrimental impact on physical and mental well-being. To combat the sedentary nature of modern life, he encourages individuals to incorporate movement breaks into their daily routines. Silk’s approach aims to make sitting an activity that is balanced with physical activity, thus promoting a healthier lifestyle. By reframing sitting as an extreme sport, Silk seeks to challenge societal norms and inspire individuals to prioritize their health and well-being.
Resilience and climate change lessons from Ecuador
Ecuador, a country known for its rich biodiversity and varying ecosystems, provides valuable lessons in resilience and climate change adaptation. The nation has implemented various initiatives to protect its vulnerable ecosystems and reduce its carbon footprint. Ecuador’s approach serves as a model for other countries facing similar challenges. By investing in renewable energy, promoting sustainable agriculture, and protecting natural habitats, Ecuador showcases the importance of proactive measures in combating climate change.
Remote work opportunities with a British NGO
There are unique remote work opportunities available with a British NGO that hires extremely remote workers. This initiative allows individuals to work from anywhere in the world while making a positive impact on various causes. Remote work provides flexibility and enables people to pursue their passion while maintaining a work-life balance. This opportunity combines the benefits of remote work with the satisfaction of contributing to meaningful projects.
About Adventure.com
Adventure.com is a digital travel magazine that aims to inspire readers to explore the world responsibly. The publication features a wide range of content, including news, opinion pieces, photography, and destination profiles. Adventure.com believes in the power of travel to create positive change and encourages its readers to adopt a sustainable approach to their adventures. By promoting responsible travel practices and showcasing the beauty and diversity of the world, Adventure.com aims to inspire and inform its audience.
Contact information
For any inquiries or feedback, Adventure.com can be reached at hello@adventure.com. The magazine values reader input and strives to respond to inquiries within a week. Adventure.com welcomes suggestions and ideas to further enhance its sustainability efforts and provide valuable travel content.