Purdue University’s award-winning video, “What Can You Imagine at Purdue?”, has made a profound impact on prospective students and viewers alike. Capturing the essence of the university’s message of unlimited potential, the video takes its audience on a journey through the aspirations of a young girl dreaming of attending Purdue. With a focus on persistent innovation and the values of inclusivity and accessibility to higher education, the emotive storytelling within the video has struck a chord with viewers, ultimately leading to increased interest, awareness, and consideration of Purdue among prospective students. The video’s success is undeniable, with over 28 million views on YouTube and the distinction of becoming the most-viewed video on the Purdue YouTube channel in just 28 days. By strategically utilizing multiplatform distribution and promotion during high-visibility events, Purdue has maximized the reach of their video, providing valuable lessons for video content marketing success: aligning content with core brand values, captivating the audience with emotive storytelling, illustrating the connection between experiences, and expanding reach through various platforms.
Table of Contents
Unlimited Potential: Purdue University’s Award-Winning Video
1. Background
Purdue University’s student recruitment marketing video, titled “What Can You Imagine at Purdue?,” has left a lasting impact on viewers. The video effortlessly captures the essence of the university’s message of unlimited potential and showcases the journey of a young girl’s aspirations of attending Purdue. By aligning with Purdue’s core brand values of persistent innovation together, the video effectively promotes inclusivity and accessibility to higher education.
2. Impact and Recognition
The emotive storytelling in Purdue University’s video has resonated deeply with viewers, resulting in a significant increase in interest, awareness, and consideration of Purdue among prospective students. The video has garnered an impressive amount of attention, amassing over 28 million views on YouTube alone. In an astonishing feat, the video quickly became the most-viewed video on the Purdue YouTube channel in just 28 days.
3. Multiplatform Distribution
The success of Purdue University’s video can be attributed, in part, to its multiplatform distribution strategy. By maximizing reach through various channels, Purdue was able to ensure that the video reached a wide audience. The university strategically promoted the video during high-visibility events, capitalizing on the captive audience present at these gatherings. Additionally, Purdue leveraged the power of social media by crafting compelling posts that accompanied the video, further amplifying its reach and impact.
4. Key Lessons for Video Content Marketing Success
Purdue University’s award-winning video provides valuable lessons for other institutions seeking to achieve similar success in their video content marketing endeavors.
Aligning content with core brand values
One of the key factors behind the video’s success is its alignment with Purdue’s core brand values. By crafting a narrative that embodies the university’s commitment to persistent innovation together, the video effectively communicates Purdue’s unique identity and resonates with its target audience. This alignment reinforces Purdue’s authenticity and enhances its reputation as an institution dedicated to excellence and progress.
Enchanting the audience with emotive storytelling
The emotive storytelling technique employed in Purdue’s video plays a vital role in captivating viewers and generating an emotional connection. By immersing the audience in a young girl’s journey of pursuing her dreams, the video evokes powerful emotions and inspires a sense of hope and possibility. This emotional connection fosters a greater connection between the audience and the university, making the video more memorable and impactful.
Showing how experiences connect
Another element that contributes to the video’s success is its ability to showcase how experiences at Purdue can connect with personal aspirations and dreams. By depicting a relatable story of a young girl longing to attend Purdue, the video taps into the dreams and aspirations of prospective students. This connection underscores the value of a Purdue education, highlighting the impact it can have on individuals’ lives.
Expanding reach through multiplatform distribution
Purdue University’s strategic approach to multiplatform distribution has undoubtedly played a pivotal role in the video’s widespread reach and impact. By leveraging various channels, such as YouTube and social media, the university maximized the video’s exposure and ensured that it reached the intended audience. This multiplatform distribution strategy enabled Purdue to increase awareness and consideration among prospective students, further bolstering the video’s overall success.
In conclusion, Purdue University’s award-winning video, “What Can You Imagine at Purdue?,” has captured the hearts and minds of viewers, effectively promoting the university’s message of unlimited potential and commitment to persistent innovation together. Through emotive storytelling and strategic distribution, the video has achieved remarkable results, resonating with millions of viewers and propelling Purdue to the forefront of higher education recruitment. By aligning content with core brand values, enchanting the audience with emotive storytelling, showcasing the connection between experiences, and expanding reach through multiplatform distribution, Purdue has set a stellar example for other institutions looking to succeed in video content marketing. The video stands as a testament to the power of storytelling and its ability to evoke emotions, inspire aspiration, and promote inclusive access to higher education. Purdue University’s video has undoubtedly left an indelible mark, forever associated with the university’s unwavering commitment to unlimited potential.