“The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences” is an article that highlights the success of the documentary-style video campaign, The Ecopreneurs, created by Salesforce and FORTUNE Brand Studio. This campaign achieved multiple wins – win 1: record response from Salesforce+ streaming viewers, win 2: increased reach and fundraising for climate-action entrepreneurs featured in the series, win 3: captivating storytelling for the audience, and win 4: recognition and awards at the 2023 Content Marketing Awards. By showcasing the work of ecopreneurs addressing climate change, this campaign has not only achieved its business goals but also inspired and empowered its audience to take action.
Table of Contents
The Ecopreneurs video campaign
Overview of the campaign
The Ecopreneurs video campaign, created in collaboration between Salesforce and FORTUNE Brand Studio, is a documentary-style series that focuses on environmentally minded entrepreneurs, also known as ecopreneurs, who lead and drive climate action worldwide. The campaign consists of 11 episodes that take viewers on a journey to various locations across the globe, showcasing the innovative work of these ecopreneurs in addressing climate change and environmental issues. The series aims to inspire and educate audiences about the importance of climate action and the positive impact that one person can make.
Profile of ecopreneurs featured in the series
Each episode of The Ecopreneurs highlights the work of a different ecopreneur and their organization. These individuals and groups are dedicated to making a difference in areas such as reforestation, marine conservation, and sustainable agriculture. The series profiles their personal stories, showcasing their passion and determination to create a more sustainable future. By featuring a diverse range of ecopreneurs, the campaign aims to demonstrate the global commitment to climate action and inspire others to take similar steps.
Content hub for each episode
In addition to the video episodes, The Ecopreneurs campaign includes a content hub for each episode. These hubs serve as a centralized source of information, providing viewers with supplementary materials such as articles, interviews, images, and additional videos related to each ecopreneur and their work. Each hub offers a comprehensive overview of the featured organization, their mission, and the specific environmental issues they are addressing. The content hubs allow viewers to dive deeper into the subject matter and engage with the campaign on a more interactive level.
Distribution and promotion strategy
The Ecopreneurs campaign was strategically distributed and promoted through various channels to maximize its reach and impact. The videos were exclusively available on Salesforce’s streaming platform, Salesforce+, ensuring that they could reach a wide audience of viewers. Additionally, the campaign utilized dark posts on FORTUNE’s channels and native promotion on Fortune.com to further expand its reach. By leveraging these platforms, The Ecopreneurs campaign was able to connect with audiences outside of traditional B2B areas and generate widespread awareness and engagement.
The Ecopreneurs impact
Objectives and KPIs of the campaign
The Ecopreneurs campaign had several objectives and key performance indicators (KPIs) that guided its development and evaluation. The primary objectives included promoting Salesforce’s core value of sustainability, driving organic traffic to Salesforce+, and demonstrating the potential of branded B2B content. The KPIs set for the campaign encompassed metrics such as average monthly views, view rate, total watch time, and average watch time. By setting clear objectives and KPIs, the campaign was able to measure its success and make data-driven decisions to optimize its performance.
Success metrics and achievements
The Ecopreneurs campaign achieved remarkable success across its stated objectives and KPIs. The series garnered a record response from viewers on Salesforce+, ranking as the number one show in average monthly views and exceeding benchmarks for view rate, total watch time, and average watch time. Additionally, the campaign helped to drive organic traffic to Salesforce+ and increase visibility for the featured ecopreneurs and their organizations. The episodes released on YouTube also gained significant traction, with one episode amassing over 3.3 million views to date. These metrics demonstrate the campaign’s ability to capture and engage audiences effectively.
Impact on Salesforce+ streaming platform
The Ecopreneurs campaign made a significant impact on Salesforce+’s streaming platform by driving viewership and engagement. The campaign’s success in attracting a large and dedicated audience contributed to the platform’s growth and solidified its position as a leading destination for high-quality content. The Ecopreneurs series, with its compelling storytelling and informative content, played a key role in establishing Salesforce+ as a platform that offers valuable and inspiring programming.
Impact on profiled entrepreneurs and organizations
The Ecopreneurs campaign brought substantial attention and benefits to the entrepreneurs and organizations featured in the series. The increased visibility resulted in heightened awareness, growth in social media followers, an influx of volunteers, employees, and monetary investments. For example, the SeaTrees organization experienced a significant audience increase of 7 million and an 80% growth in income following the release of their featured episode. Acción Andina’s Tino Aucca, another profiled ecopreneur, was named a Champion of the Earth by the United Nations and had the opportunity to speak and screen his episode at the prestigious Davos conference. These accomplishments demonstrate the real-world impact of The Ecopreneurs campaign on the profiled entrepreneurs and organizations, helping to further their missions and initiatives.
Powerful storytelling wins more than the content game
The power of storytelling in content marketing
The success of The Ecopreneurs campaign can be attributed to the power of storytelling in content marketing. By presenting the personal stories of the ecopreneurs and showcasing their work in visually engaging ways, the campaign captivated and resonated with its audience. The emotionally compelling narratives and impactful visuals drew viewers in, fostering a stronger connection and sense of empathy. The campaign effectively utilized storytelling as a means to communicate complex environmental issues and inspire action, demonstrating the effectiveness of this approach in content marketing.
Business goals achieved by Salesforce and FORTUNE
The Ecopreneurs campaign not only achieved its intended environmental and societal goals but also aligned with the business objectives of Salesforce and FORTUNE. By promoting Salesforce’s core value of sustainability, the campaign showcased the company’s commitment to corporate social responsibility and its position as a leader in the industry. In turn, FORTUNE Brand Studio demonstrated its expertise in creating purposeful content that resonates with audiences and drives meaningful engagement. The campaign’s success contributed to the reputation and credibility of both organizations, reinforcing their positions as industry leaders.
Inspiring the audience to support ecopreneurs
One of the key objectives of The Ecopreneurs campaign was to inspire the audience to support ecopreneurs and take action in their own lives. Through the compelling storytelling and the in-depth exploration of each ecopreneur’s work, the campaign succeeded in motivating viewers to engage with and support the featured organizations and their initiatives. By showcasing the positive impact that these ecopreneurs are making and highlighting the potential for individual contributions, the campaign empowered the audience to become active participants in the fight against climate change.
Celebrating the success of The Ecopreneurs series
The Ecopreneurs campaign’s success is a cause for celebration, not only for Salesforce and FORTUNE but also for the audience and the ecopreneurs themselves. The campaign’s achievements in terms of viewership, engagement, and impact on the profiled entrepreneurs and organizations demonstrate the power of purposeful and well-executed content marketing. The series serves as an inspiration and a testament to the potential of storytelling to drive positive change and engage audiences on a deep level. The success of The Ecopreneurs series calls for recognition and celebration of the collaborative efforts between Salesforce, FORTUNE Brand Studio, the ecopreneurs, and the audiences who supported and engaged with the campaign.